Bullet Tooth Web Design: Plan Your Web Site like Pulling off a Robbery
Andy Clarke - Stuff and Nonsense Ltd
Jason Santa Maria, Creative Dir - Happy Cog Studios
This panel was entertaining and funny, but difficult to capture in note form. When the podcast comes out I'll link to it.
Rough Design Notes:
Snatch
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quick job, smash and grab, mugging
teams that have made this into a way of life - getting real
not easy to get these jobs
Sting
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the short con con - elaborate planning
draw someone else into your confidence
hustle, misdirection, sleight of hand
choose your mark carefully; satisfying their motivation
you have to be competely confident in what you're trying to do.
Heist
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The long con - get remembered by your peers, and the web dev community, that go down in history
do your homework - research. you have to know everything about the structure, and about the people you are working with - including the people who make the project difficult.
scenario based training, diagrams, mockups, training your team.
Start - put a crew together; people with specific skills - technical abilities for all aspects of the job.
Planning for everything - appropriate meeting/hideout (basecamp) - document all aspects of the job. communication - basecamp is a great location
pulling off the job - what happens when the job goes wrong? contingency plans, and the getaway.
dodging bullets - how to be agile and fix the problems
when to cut your losses and get out of a job - know that you need to move on to other jobs.
The payoff - doing it for the money; to achieve the payoff.
no loose ends.
make it bulletproof - understanding all that's required.
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